Designed for individuals, multinational teams or companies who want to improve their collaboration, team alignment and communication skills.

As a International trade consultant for more than 20 years, Richard’s expertise lies in improving awareness, growth, and managing risk profiles for small and medium-sized companies.

Having been exposed to cultural differences throughout his entire life and having experienced the misunderstandings created by the lack of cultural awareness of leaders, he joined The Culture Factor Group as an Associate Practitioner in 2023. He became certified as a facilitator and consultant in Intercultural Management.  

He is a Certified SCAnS® Trainer with the EIA Group, a Certified e-Factor® Facilitator and Assessor, and a member of The Global Association of Applied Behavioural Scientists. These credentials reflect his commitment to integrating behavioral science into practical business solutions.

Richard is passionate about making a practical difference in the day-to-day work of international companies by solving (cross-cultural) misunderstandings using analytics, and currently works as an educator at the International Trade Institute. 

Richard is a graduate of the International Trade Institutes Professional Diploma in International Trade Policy in Ireland, the Rotterdam School of Management program and he has undergraduate qualifications in business and economics from the Open University and the Zuyd University in Applied Science. 

Richard is currently studying towards an MSc in Communications, Behaviour and Credibility Analysis at MMU, to further explore and understand the intricacies of human behaviour, emotions, culture and interaction.

Workshop Format Options

Participants can choose between two delivery formats to best suit their team’s needs:

1. In-Person Workshop – Full 3-day's , immersive experience

2. Virtual Workshop – Delivered over six interactive half-day sessions

Workshop Structure

Morning / First Half-Day

• Introduction to the concept of National Culture

• Individual Culture Compass reports and interpretation

• Exploration of Hofstede’s 6-D Model with interactive exercises

Afternoon / Second Half-Day

• Practical application of cross-cultural communication strategies

• Case study analysis and group exercises

• Adaptive leadership in multicultural settings

• Tools and techniques for cross-cultural management

Second day: 

Morning / First Half-Day

• Introduction to the science of emotions from different disciplines. 

• Exploration of EIA’s scientifically validated e-Factor® Leadership as an advanced emotional intelligence (EQ) assessment tool, purpose-built for leaders and managers. It offers a scientifically grounded framework for evaluating and enhancing leadership effectiveness through emotional awareness, behavioural insight, and interpersonal agility with interactive exercises

  Afternoon / Second Half-Day

• Practical application of  strategies

• Case study analysis and group exercises

 Third Day

Morning / First Half-Day

• Introduction to the concept of EIA’s scientifically validated SCAnS® methodology

Afternoon / Second Half-Day

• Practical application of  strategies

• Case study analysis and group exercises

Throughout this dynamic programme, we will explore:

• Emotional Intelligence
  Develop a deeper understanding of human emotions by learning to accurately interpret verbal and non-verbal cues, emotional signals, essential skills for effective interpersonal communication.

• Introduction to the Six Channel Analysis System (SCAnS®)
  Gain hands-on experience with EIA’s scientifically validated SCAnS® methodology, a cutting-edge behavioural analysis framework designed to decode complex emotional and behavioural patterns with precision.

• Gain practical intercultural skills through a structured programme that blends hands-on sessions with analytical tools,specifically designed for multinational teams aiming to strengthen collaboration, team alignment, and cross-cultural communication in diverse work environments.

•  Deep cultural insights: Using established research on National Culture, we will visually map how selected cultures differ at their core values and assumptions, revealing what truly drives behaviour beneath the surface.

• Cross-cultural collaboration: We will identify potential friction points in intercultural interactions, empowering participants to anticipate and navigate challenges with confidence.

Standard workshop components

• Welcome and orientation

• “What is Culture?” foundational session

• Culture Compass report review

• Hofstede’s 6-D Model: theory and practice

• Introduction to the Six Channel Analysis System (SCAnS®)

• Exploration of e-Factor® Leadership

• Selected case study and facilitated debrief

• Adaptive leadership: interactive exercise

• Cross-cultural communication workshop

• Management techniques for diverse teams

• Key takeaways and wrap-up session

Note: The agenda may be adjusted based on the outcomes of the initial training needs assessment conducted with organisational stakeholders.