In the heart of Europe, where cultures converge and trade routes intertwine, Richard Loomans, a seasoned international trade consultant and intercultural strategist, founded Seichin Consulting. 

Seichin Consulting was born from this insight. The name “Seichin,”  reflects the complexity of global business, where geopolitical tensions, legal frameworks, cultural nuances, and economic shifts collide. Richard envisioned a consultancy that didn’t just solve problems but transformed them into opportunities. Passionate about culture and the psychology of emotions, our work connects theory with real-world practice, uncovering how powerful social, cultural, and economic forces shape human behavior and societies around the world. 

From its base in Maastricht, Seichin Consulting serves innovative SMEs ready to expand across borders. 

At Seichin, every client’s story matters. Through campfire talks, strategic dialogues, and scenario planning, Richard helps organizations uncover the “question behind the question.” What motivates a team? What cultural barriers hold them back? What global trends can they harness?

The consultancy’s approach is rooted in adaptive leadership, intercultural intelligence, and practical analytics. It’s not just about entering new markets, it’s about thriving in them. As Richard often says:  “International business isn’t just about logistics or products,  it’s about people. When we understand each other, we build more than trade. We build trust.” 

_{Background design credit : Renata Hamunda ( White outline of a human Head)}